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The
Opportunity |
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| A
luxury hotel in India approached
Dakotta Alex with an effortto
gain additional clients. The hotel
wanted to develop a webpresence
to attract foreign clients. |
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The
Challenge |
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| The
hotel required a website whose
functionality would not only have
features needed by their target
markets but would also provide
easy usability of the website
in order to grow their target
markets. . |
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The
Deliverables |
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| Dakotta
evaluated the features and functionality
of their key competitors' online
offerings. A matrix was created
that listed the key features and
functionality for each competitor
firm, as well as the target audience
for each feature. missionEvitalize
then conducted focus groups and
user testing to evaluate the usability
of each website feature. |
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The
Solution |
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The
results were then used to recommend
features and functionality critical
to making a successful website,
as well as to identify new opportunities
in marketing the website.
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By
working closely with the client
development team and marketing
department, missionEvitalize suggested
features and functionality important
to the target market segments.
The implemented recommendations
resulted in the following measurable
benefits: |
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The
Results |
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The
site development cycle was shortened
by 3 months |
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An increased rate
of customer attraction |
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New Web-based
revenue streams |
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An increased market
position with travelers |
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