Business Plan outline

The Company
Background
Current Status
Future Plans
The Industry
Chief Characteristics
The Participants
Trends
Products and Related Services
Product / Service Description
Facilities Description
Proprietary Features
Future Development Plans
Product Liability
Technology: R&D
Concept Development
Research, Testing, Evaluation
Milestones and Breakthroughs
Current Status and Continuing R&D
Market Analysis
Target Market and Characteristics
Analyst Summaries
Market Share, Trends, and Growth Potential
Sales, Distribution, and Profits by Product / Service
Competitive Analysis
Competitor’s Profile
Product / Service Comparison
Market Niche and Share
Comparison of Strengths and Weaknesses
Marketing Strategy
Penetration Goals
Pricing and Packaging
Sales and Distribution
Service and Warranties Policies
Advertising, Public Relations, and Promotions
Manufacturing Process and Operations
Locations
Facilities and Equipment
Manufacturing Process and Operations
Labor Considerations
Management and Ownership
Key People and Experience
Board of Directors
Ownership Distribution and Incentives
Professional Support Services
Administration, Organization, and Personnel
Administrative Procedures and Controls
Staffing and Training
Organizational Chart
Management Control Systems
Management, Schedule, and Strategic Planning
Major Milestones – What/Why?
Schedule – Who/When?
Strategic Planning – How/Where?
Critical Risks and Problems
Summary of Major Problems Overcome
Inevitable Risks and Problems
Potential Risks and Problems
Worst-Case Scenarios
Financial Data and Projections
Funding Request / Terms of Investment
Current Financial Statements
Financial Projections
Assumptions
Appendixes